SAP

Active Users Grow to 18%

Two designers must join forces with a reclusive team in an attempt to empower users who are frightened by the product.

SAP

Iterating to $5 Million

Thousands of workers, hundreds of assignments, and billions of dollars in transactions lie at the heart of this design process.

Solo Stove

5x Click-through Rate

When the fire pit business tries to advertise a product that customers don't want, what's a designer to do?

data visualization

generative AI

workshop facilitation

1

Identify the users.

A successful design starts with an evidence-based understanding of people: their unique goals, behaviors, and context.

2

Define the problem.

The problem determines the design's purpose. Without a real problem, solutions lack validation and value.

3

Measure the outcomes.

Goals matter. I review how the product performs at solving problems and follow up with iterative improvements.

"You can’t just release things into the world and then let them go like they’re baby sea turtles."

Years of sewing and cutting fabric taught me very tangible ways in which design makes the world. As a former fashion designer, I take responsibility for how I spend resources, make design decisions, and respond to the outcomes. Designers change people's lives, and I want to be part of making the world better. If you feel the same and are considering working with me, then let's talk!

Thank you for visiting my portfolio, and feel free to connect on LinkedIn.